The Outdoor Industry Captured My Heart
Imagine a world where the bustle of daily life fades away, replaced by the tranquil embrace of nature. This is the realm of outdoor sports—a sanctuary where serenity reigns and the soul finds peace. Picture your ideal haven, surrounded by magnetic individuals. Can you feel that surge of happiness, that invigorating energy? This vivid, heartwarming sensation encapsulates my journey in the outdoor industry. That burst of joy, that energy? That's the essence of working in this field.
After college, I embarked on a summer of travel across the country, particularly to the western states. Camping and living out of my car, I explored hiking trails regularly and visited cities, searching for a new place to call home. Having grown tired of Chicago and being passionate about skiing, I longed for change. Going to college near home had left me craving a fresh start.
Seattle beckoned to me with its incredible terrain. The idea of having both the sea and the mountains, reminiscent of Lake Michigan but grander, captured my heart. However, the distance felt too great, knowing I'd frequently travel to see my family. Denver emerged as the perfect compromise—a city nestled amidst mountains yet closer to home.
With a vague career direction and a background in PR & Advertising, I found myself starting at an outdoor clothing store, Mountain Khakis, eventually taking on the role of community coordinator. It was a period of significant personal growth, leading me to transition into Marketing Specialties in PR, and now, into ecommerce and marketing within the outdoor and ski industry at deuter & ORTOVOX.
Let me explain why this industry has captivated my heart:
The Unmatched Energy: The outdoor industry pulses with an infectious energy that's unparalleled. Our enthusiasm knows no bounds, whether we're planning a hike, a climb, or a ski trip. It's not just about the activities; it's about the people. There's an infectious enthusiasm permeating our community, a boundless zest for life evident in our adventures and celebrations alike.
The Creative Tenacity: Resourcefulness is our superpower. Despite tight budgets, we maximize every opportunity. The outdoor industry in Washington State alone significantly contributes to the economy, yet we operate with minimal resources. Creatively leveraging social media, blogs, and events, we share our vision to get more people outdoors and instill a love for nature, ensuring its preservation for generations.
The Commitment to Preservation: More than just recreation, the outdoor industry is about safeguarding our natural heritage. Whether a large corporation with a conservation history or a small local shop, we share a common objective: protecting the outdoors. This commitment is ingrained in our business ethos and personal values, advocating not just for outdoor activities but for the future of our planet.
Working at Mountain Khakis: This experience was a whirlwind of fun. From giving away whiskey shots to creating events centered around the sports people love, it was all about injecting fun into someone's life. We aimed to bring positive energy to someone's day, and I believe that within the outdoor industry, this kind of pizzazz in marketing is essential.
I am deeply passionate about the outdoor industry. It's not just about the work or the activities; it's about the people, the shared energy, and our collective vision for the world. Here, I've found a community that resonates with my spirit and fuels my passion. My story is a testament to the importance of following your heart, even when the path isn't clear. It's in this pursuit that you find where you truly belong, surrounded by energy that inspires and propels you forward every day.