Simple Formula for a Valuable Newsletter: Standing Out & The Power of Consistency

As someone who receives a lot of newsletters, it can be tough to sift through the noise and find the ones that truly provide value. But one newsletter that continues to stand out for me is one that follows a simple formula.

This particular newsletter includes just a few key elements, but they're all incredibly valuable:

A useful tip

This is the heart of the newsletter - a quick and easy-to-digest piece of information that provides immediate value to the reader. Whether it's a productivity hack, a new tool or app recommendation, or a piece of industry news, this tip is something that the reader can put into action right away.

Reminder of their contact info

This might seem like a no-brainer, but it's surprising how many newsletters forget to include basic contact information. Whether it's a phone number, email address, or social media handles, including this information helps readers connect with the sender and learn more about their business or services.

Referral program callout

If the newsletter's sender has a referral program, including a callout for it in each newsletter is a smart way to encourage readers to share the newsletter with their friends and colleagues. This can help grow the newsletter's reach and increase engagement with the sender's business or services.

Sent monthly

Consistency is key when it comes to newsletters. Sending them on a regular schedule - whether it's weekly, bi-weekly, or monthly - helps build trust with readers and ensures that they look forward to receiving the newsletter each time it's sent.

While the content of the newsletter doesn't need to be fancy or overly-designed, it does need to be clear and useful. By following this simple formula - one tip or something useful, a reminder of contact information, a referral program callout, and a monthly schedule - this newsletter consistently provides value to its readers and has become a favorite of mine.

So, if you're thinking about starting a newsletter or looking to improve an existing one, consider following this simple formula. Focus on providing value to your readers, make it easy for them to connect with you, and don't forget to ask for referrals. With a little bit of effort and consistency, your newsletter can become a go-to source of valuable information for your audience.